A growing number of customers are now starting their searches with Alexa, OK Google, and Siri. They ask their mobile device or smart speaker for directions, information, or shopping needs in a conversational tone. If you want to appear in voice search results, you have to upgrade your website with voice search optimization (VSO).
Today, twenty-seven percent of people all over the world are using voice search on mobile devices. And in 2020, they created approximately 40 billion U.S. Dollars worth of sales. Especially salient are millennials, with forty percent of them checking voice assistants before buying.
Voice search is predominantly used on the go, and it is expected to deliver local results. Voice search is changing the game of website optimization, as searching with your voice is 3.7 times faster than conventional typing. For the smart speaker users, sixty two percent of its users have made an online purchase through their virtual assistant.
With VSO, the trend towards mobile devices is strong. And all optimization strategies from mobile devices apply to VSO. Content availability, quick readability, and scanning and focus on long-term keywords for precise results is the priority of VSO. So, the future of internet marketing is focused on thinking mobile & thinking local.