Did you know the average attention span of Internet user has dropped to 8 seconds as compared to 12 seconds in 2000 and 55% of all pageviews get less than 15 seconds of attention. Web users spend 69% of their time viewing the left half of a page and 30% viewing the right. Check out our infographic "How People Read Content Online" for latest statistics and trends about online users content browsing habits.
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55% of all pageviews get less than 15 seconds of attention
Web users spend 69% of their time viewing the left half of a page and 30% viewing the right.
Web users spend 80% of their time looking at information above the page fold. Although users will scroll, they allocate only 20% of their attention below the fold.
Visitors who read an article for three minutes returned twice as often as those who read for one minute
On average users read about 20% of the text on the average page, Only 10-20% of readers actually make it to the bottom of the post
Users who spent 15 or more seconds on a web page are 25% more likely to recall the brand than users who read for 10 seconds or less.
Long-form news stories with 1000 or more words had twice the engaged time of 123 seconds compared to short-form stories with 57 seconds
Returning visitors spend 277 seconds with the article compared with 123 seconds for users overall
How people read content | %age |
Title of the article | 97% |
Looked at the sub-title | 98% |
Skimming the content rather than reading | 60% |
Read the image caption | 91% |