The whole pandemic has caused B2B marketing entities to make a lot of changes to their strategies and processes. From the disappearance of face-to-face to blurring the distinctions between B2B and B2C, there have been some drastic changes. Today, companies that use other companies products and services want to be treated like B2C customers, according to some statistics.
It means that B2B Marketers must be ready to evaluate their marketing plan of action. There is been an incredible growth of technologies like AI, voice recognition, and automation in the marketing sector. According to statistics, Now B2B marketing strategies have plans to make use of these technologies.
Core B2B Marketing Statistics
| 41% of Businesses | Have their inhouse team to analyse the marketing trend, making plans & strategize execution. |
| 6% of Businesses | Completely depend on third-party agencies |
| 90% of Businesses | Depend on email marketing to distribute content to their customers |
| 90% of Businesses | See content as a strong medium to build brand awareness as well as faith in customers |
| 61% of Businesses | Depend on PPC ads to distribute content and generate more leads |
| 68% of Businesses | Using automation in some way |
| 83% of Businesses | Made quick changes to their content marketing, and 86% expect some of the changes to stay in effect for the foreseeable future |
Where did B2B marketers plan to invest?
| 47% of Businesses | Plan to increase their use of AI |
| 46% of Businesses | Plan to invest in ABM |
| 45% of Businesses | Plan to increase their use of social media/ social marketing tools |
| 43% of Businesses | Plan to increase investment and use in marketing analytics tools |
| 38% of Businesses | Plan to increase their use of CDPs |
| 11% of Businesses | Plan to invest in voice optimisation in 2021 |
How will consumer behaviour change?
| 44% of Consumers | Would like access to an ROI calculator for buying decisions |
| 73% of Consumer | involved in B2B research and decision making are millennials, with over 1/3 being the sole decision maker |
| 21% of Consumers | Use analyst rankings and reports, which decreased by 15% in 2020. |
| 63% of Millennials | now prefer live chats over any other channel |
| Only 20% of Consumers | Hope to return to in-person sales |
| 73% of Consumers | Open to making self-serve or remote purchases in excess of $50,000 |
