With the dogs alone on the roads, the wind making noises in the high-rises and fear in the atmosphere, there was an exhibition of mask saga, suspension of the physical world, closure of the markets, enforced and compulsory isolations, and the necessity to carry out lives. COVID came like some monster, rushed everybody into their homes and made the task of purchasing essentials arduous and impossible.
Either it was the compliance to the crowd or the compulsion of reason, people rushed to the market for masks, households, bread and butter. The days approached when the piled up resources could not last long. For what purposes technology has strived all these years! Here comes the digital world to save humanity’s back. The acknowledgement of the lowest possibility of catching the virus through packages and parcels¹, compulsion to meet the necessities and natural shift in behaviours paved the unprecedented growth of the digital market.
With the compulsory shift of consumers towards the digital market to suppress the spread of the COVID, there was a demand for each kind of digital store for necessities. The natural drop off in brick and mortar shopping instigated different age groups to purchase items of varying preferences from the digital world. The dramatic rise in the demand experienced a flux of merchants joining the eCommerce industry to deliver growth to their businesses and ease to the COVIDedly confined consumers.
With the changed consumer behaviour and patterns, there was a necessity for marketers to adapt to the new realities and to introduce new strategies for a better user experience.
The introduction of rapid cashless payments methods, new browsing mediums and security terms enhanced the user’s comfortability and experience.
In the last two years, the eCommerce industry has experienced unusual growth. With the arrival of COVID, the digital market felt to its bones the 300% rise in the sales of hygiene products. The sales of shelf-stable goods, digital streaming services, luxury goods, food and beverages have seen historical germination. The overall growth marks sales worth 792$ billion. The eCommerce development trends, their growth and who is leading the charts! Let us have a look.
Magento has experienced a rise in sales to an amount of 220$ billion in 2020. The market share of Magento has increased from 9% to 13%, even though Magento has lost its position as the second leading eCommerce marketplace to Shopify. According to 2021 statistics, around 200,000 developers are building stores and plugins on Magento. Magento lets its developers choose from 11 seas of languages, the reason which is making it worthwhile.
Over the years, Magento has exhibited exceptional growth in its revenue. From empowering brands like Samsung and Ford, Magento is a powerhouse of around 1.2$ of websites on the internet and covering 250,000 merchants worldwide. The eCommerce industry attributes around 10% of its revenue uplift to Magento. With over 200,000 developers, Magento handles over 100$ billion in gross merchandise each year. People have searched Magento even more than the term “eCommerce” itself.
Due to in-depth features and an expansive backend interface, Magento offers exceptional customising and expanding capacities. With standard SEO tools, a handy storefront, responsive themes, smartphone-friendly checkouts and web applications, the eCommerce industry regards it as one of the best platforms for stores. Amazon is making its sales through Magento.
Shopify has experienced extensive growth throughout the years. By winning the position as the second-largest eCommerce platform, Shopify had made sales to 44 million customers in 2020.
With 94% of organic traffic, visitors love to stay on Shopify stores for around three and a half minutes. Such a time length promises conversion of a visitor into a customer. For the same reason, Shopify has an average conversion rate of 1.6% in 2020. The whopping figure of 2.86$ billion for the year 2020 speaks about the success story of Shopify.
With over 1 million users and a market share of 18%, Shopify had touched its billionth order in 2018. Around 7000 big companies have their websites running on Shopify. In the world of smartphones and the cheap availability of the internet, the smooth and user-friendly interface of Shopify compels around 79% of its traffic through mobile phones. Redbull empowers you, whereas Shopify empowers Redbull. If you are a book lover, I am sure you crave the books published by Penguins. Penguins are also using Shopify.
The reasons behind its popularity and as a favourite eCommerce platform are ready-made integrations, performance analytics and content marketing. These factors promise exceptional flexibility. The availability of multiple themes, built-in CMS, options to choose from more than 100 gateways makes Shopify worthwhile.
With up to 0.7 million downloads in 2020, WooCommerce has a market share of around 27% as of January 2021. With the COVID in the streets, WooCommerce made sales worth 20 million in 2020. WooCommerce is leading the one million top websites with 9% of market distribution that is apparently struggling to Shopify.
With over 123 million all-time downloads, the WooCommerce plugin is running at the back of 93% of WordPress websites. WordPress hosts around 455 million websites on the internet. WooCommerce has an abundance of variety with over 2500 plugins in its WooCommerce directory and CodeCanyon. In 2018, stores powered by WooCommerce made billions of dollars.
With the availability of thousands of designs and templates, WooCommerce is a free, open-source eCommerce platform where a merchant can sell his services with flawless shipping and payment methods. WooCommerce wizard will assist and help you build a store even if you lack knowledge of the languages. WooCommerce offers and occupies a plethora of features. WooCommerce does not need an introduction, by the way.
PrestaShop is running at the backend of around 0.33 million websites. PrestaShop has a market share of 3% in the eCommerce industry. With over 4500 websites in Alexa top 1 million websites, PrestaShop covers 16% of retail and 6% of retail stores. Do you know? PrestaShop is powering the brands like Apple and Starbucks.
An open-source and cloud-hosted eCommerce platform, PrestaShop is basically free but charges for add-ons to make it function properly. With over 250 features, PrestaShop is full of options to carry out your retail and wholesale business. The SEO friendly features, mobile-responsive templates, the variety of modules and secure payments make it an ideal choice for your business.
The unprecedented growth of the eCommerce industry in recent years promises the continuity of such behaviour in the coming years. With the developing trust and behaviours, the consumers are not going to miss out on their comfort.
Every utopia has its dystopian side. No matter how much humans progress in Science and technology, there will be catastrophes and calamities. Who knows if another COVID like a virus will hit us in the coming years? The digital world is going to save our backs in future. The future of eCommerce is promising like Messi was promising for the football world at a young age.
In this digital world, when only the wind blows in brick and mortar stores, every store requires a digital presence. If Maslow were alive, he would have added ‘digitization’ in Maslow’s Hierarchy of needs. As featured on CNN, TIME, Yahoo News, BigCommerce, GO-Globe is the best and most adapted web design company based Dubai. From designing for The University of Hong Kong to Digital Mining, GO-Globe specialises in custom web development, provides corporate solutions, business consultation and eCommerce services. Quality and fair engagement is the priority.
Hurry up! The merchants are fluxing in. Hire GO-Globe for the perfect look of your design. The world has got digital, why don’t you?